By Mercy Gadia Adi
The Unveiling and Rebranding Nigeria Initiative (URNI) has taken a significant step towards promoting national patriotism and youth development by engaging with the National Orientation Agency (NOA). A delegation led by Mrs. Obiageri Ndulue, URNI’s Lead Strategist, met with NOA’s leadership to explore collaborative efforts aimed at repositioning narratives about Nigeria and instilling a renewed sense of national pride.
The meeting, held at the NOA headquarters in Abuja, focused on initiatives that align with URNI’s mission of reshaping Nigeria’s identity through civic engagement, storytelling, and grassroots advocacy.
Mrs. Obiageri emphasized the critical role NOA plays in fostering unity and patriotism, highlighting URNI’s upcoming projects, including:
Nigeria Through My Lens” campaign, Aims to reinforce national identity through impactful storytelling and education.
URNI Symposium, Seeks to promote national rebranding and civic responsibility.
URNI Novelty Match, Encourages active citizenship and national pride.
Faces of Patriotism book distribution, Educates school children about national values and patriotism.
“We recognize the critical role NOA plays in fostering unity and patriotism, and we are excited to explore collaborative efforts that can help reposition narratives about Nigeria,” Mrs. Obiageri said.
In response, the Director-General of NOA, Mallam Lanre Issa-Onilu, commended URNI’s vision and reaffirmed NOA’s commitment to supporting initiatives that promote national rebranding and civic responsibility.
“We acknowledge that changing the mindset of Nigerians, particularly the younger generation, requires a collaborative approach between government agencies, private sectors, and civil society organizations like URNI,” Mallam Lanre said.
He emphasized the importance of the National Values Charter, the Nigeria Promise, and Citizen Codes, all part of the National Identity Project, which helps define what it means to be a Nigerian.
The discussions yielded a promising outcome, with both organizations agreeing to explore partnership opportunities to reshape public perception and encourage active citizenship. Both parties expressed optimism about future collaborations that will contribute to fostering patriotism and a positive national identity.
“We are committed to supporting initiatives that promote national rebranding and civic responsibility, and we look forward to working closely with URNI to achieve this goal,” Mallam Lanre added.
With this development, URNI continues to position itself as a leading advocate for national rebranding, working closely with stakeholders to redefine Nigeria’s image and inspire a generation of patriotic citizens.